Fido’s Gentle and Mild shampoo with baking soda is a soap-free blend of baking soda, chamomile and gentle cleansing ingredients.

With baking soda to deodorise and chamomile to gently soothe the skin, your dog will be left smelling clean and feeling fresh. This shampoo is specially formulated to provide a safer, less aggressive way to treat pets suffering from flea infestations. Enriched with baking soda for a more natural solution, this gentle shampoo is perfect for puppies and kittens, or animals suffering from irritation to other formulas.